How a Premium Custom Cup Brand Achieved 217% Sales Growth with Our Packaging Solutions

Project Background: From Price Competition to Brand Premiumization

In 2024, our client — a fast-growing bubble tea and cold beverage brand based in Australia — faced a critical growth bottleneck:

• Homogeneous cup designs

• Low brand recognition

• Weak shelf impact

• Rising competition from low-price suppliers

They needed more than just a cup supplier.They needed a packaging growth partner.That’s when they found us.

 Client Goals

✅ Build a high-end brand image
✅ Launch custom logo PP & PET cups across 120+ retail stores
✅ Improve consumer recognition & social media exposure
✅ Shorten supply cycle & stabilize quality
✅ Control total packaging cost without sacrificing appearance

Our Strategic Solution

We didn’t only sell products — we built a complete packaging upgrade system:

1️⃣ Premium Custom Design System

• 3D cup modeling & visual branding layout

• Exclusive fat PP cup & PET beverage can shapes

• UV logo printing + hot stamping + matte frosted finishes

2️⃣ Full Product Matrix Supply

• 500ml / 700ml fat PP milk tea cups

• PET cold drink easy-open cans

• Leak-proof PP & PS lids

• Custom paper cup carriers & straws

3️⃣ Factory Direct OEM Advantage

• ISO-certified food-grade material

• Automated injection molding lines

• Stable lead time: 12–15 days mass production

• One-stop export compliance for EU & US markets

The Results (12-Month Performance)

After 1 year of cooperation, the client achieved:

✅ +217% sales growth
✅ +143% brand search volume on Google
✅ Retail store expansion from 80 to 120+ outlets
✅ Social media UGC content increased by 5x
✅ Packaging repurchase rate: 97%

Their most popular product?

700ml custom fat PP milk tea cup with embossed logo lid

Client Feedback

“We used to think packaging was just a container. Now we know — it is a weapon for brand growth.”
— Marketing Director, Australian Beverage Brand

Why This Case Matters for Your Brand

If your business is facing:

• Price wars

• Low product differentiation

• Weak visual branding

• Unstable suppliers

• No packaging strategy

Then this case proves one thing:

✅ The right packaging system can directly reshape your sales structure.

What We Offer (For You)

• OEM & ODM custom plastic cups

• PP / PET / Paper cup full category supply

• Custom logo printing & mold development

• One-stop beverage packaging solution

• Export standard for EU & USA markets

• Factory-direct price, stable quality, fast delivery

 Ready to Build Your Own Success Story?

Whether you are:

• A new beverage brand

• A chain cafe operator

• A distributor

• Or a packaging wholesaler

 We help you turn packaging into profit.

Contact us now to start your custom cup branding project.